Work with The Wandering Lens

Creative Destination Marketing + Content Creation

Founded by Australian photographer Lisa Michele Burns, The Wandering Lens is a creative travel platform with a global audience of photographers, travellers and visual storytellers. With over 125,000 monthly readers and an engaged newsletter list, the site offers a unique opportunity to showcase destinations, experiences and tourism products through high-quality, visually led content. Please reach out directly to Lisa via hello@thewanderinglens.com to request the current Media Kit for more information.

What We Offer

We specialise in producing creative travel content that goes beyond surface-level storytelling. Combining professional imagery, editorial articles, and cinematic visuals with personal experience on the ground, our campaigns aim to inspire travel with intention, while providing practical, evergreen resources for readers.

Whether you’re looking to promote a destination, retreat, accommodation or experience, we offer a flexible range of services to suit your goals.

Partnership opportunities include:

Destination Coverage
Press trips, itineraries, and travel storytelling shared via our website, newsletter and social media channels
Visual Asset Libraries
Professional image collections tailored to your destination or property, including interiors, experiences, dining, and landscape
Short-Form Video + Cinematic Visuals
Produced with on-location footage and ambient sound via The Soundscape Studio, ready for digital campaigns or editorial use
eBook + Guide Creation
Research, photography and design of downloadable travel guides for your destination, either published in partnership or via our platform
Brand Ambassadorship
Longer-term partnerships aligned with photography, creative travel or sustainable tourism
Photography Retreats + Creative Tours
We host small group travel experiences and would love to discuss ideas for co-hosted retreats in photogenic destinations
Internal Training Resources
Access to our photography courses and guides to support your staff or team in producing better visual content in-house

Our Audience

Monthly Website Views: 118,000
Newsletter Subscribers: 11,000+ (Open Rate 64% / Click Rate 12%)
Instagram: @the_wanderinglens (34,000+)
Primary Audience: Female, aged 24–52, based in the US, Australia, UK and Japan
Private Community: 800+ photographers via The Travel Photography Club

Readers are creatives with an interest in photography, slow travel, nature, design and immersive experiences.

Selected Clients & Collaborations

Over the years, The Wandering Lens has partnered with tourism boards, publications and luxury properties across the globe. Past clients include:

Tourism & Editorial
OM SYSTEM (formerly Olympus), Visit Greenland, Destination Canada, Tourism New Zealand, Tourism Queensland, Tourism South Africa, Lonely Planet, VOGUE

Hotels & Lodges
Wilderness Safaris (Namibia), HOSHINOYA Tokyo + Kyoto, One&Only Reethi Rah (Maldives), Kokomo Private Island (Fiji), Farewell Harbour Lodge (Canada), Makepeace Island (Australia), Eden Health Retreat (Australia)

Our campaigns focus on delivering high-quality visuals and practical, experience-driven content that inspires travel while meeting brand goals.

Community Collaboration Opportunities

In addition to the main website and social channels, The Wandering Lens is home to The Travel Photography Club, a private online community of over 800 photographers from around the world.

The club offers a highly targeted way to connect with a creative audience through brand-aligned collaborations. Opportunities include:

Sponsored creative challenges
Product or destination spotlights
Behind-the-scenes campaigns
Giveaways or educational content integrations

This platform allows brands to speak directly to passionate photographers and travellers in a space designed for inspiration, learning and connection.

Let’s Create!

Whether you’re launching a new property, promoting a destination, or building long-term brand awareness, The Wandering Lens offers flexible, creative opportunities tailored to your goals.

We collaborate with brands, tourism boards and experience providers who value high-quality content, creative storytelling and authentic audience engagement.

Projects can range from one-off campaigns to extended partnerships involving visual asset development, editorial features and community involvement through The Travel Photography Club.

If you’re looking to:
• Increase visibility with a travel and photography-focused audience
• Build a custom image and video library for marketing use
• Highlight your destination or product with professional, evergreen content
• Introduce your offering to a niche, global community of photographers

…I’d love to hear from you.

Request the latest media kit here by emailing Lisa: hello@thewanderinglens.com

Write for The Wandering Lens

We regularly feature destination guides and creative insights written by members of The Travel Photography Club as part of our commitment to supporting emerging freelance photographers and writers in the industry.

If you are a club member with a story to share, whether it’s a photogenic location, cultural insight or photography-focused travel experience, we welcome pitches that align with our style and audience.

At this time, contributions are only accepted from active members to ensure alignment with our values and to provide a platform for those building their creative careers.

You can learn more about becoming a member here.

Work with The Wandering Lens